Ram Truck Launches 2018 Harvest Lineup
Ram Truck is celebrating its agricultural bonds with a new model designed specifically for Canada's farm families. The 2018 Ram Harvest Edition is the industry's first agricultural market-specific truck that is loaded with features that are designed for farm-life work, not to mention easy on the eyes.
Designed for Agricultural Lifestyle
Available across the entire Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, this Ram Truck is designed with agricultural work in mind. The Harvest Edition Ram 1500s ride one inch higher and wear more aggressive on-/off-road tires to help farmers navigate fields and rutted dirt paths. The Heavy Duty 2500 and 3500 models also receive a tire upgrade and add a cargo-view camera, the better to make sure that your produce isn't unloading itself all over the road.
Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4x4) and heated seats (optional). Ram Heavy Duty models also come with on/off-road tires and a cargo-view camera.
Powerful Enough to Handle Anything
This powerful agricultural pick-up truck also comes standard with a powerful setup of engines, including the 5.7-litre HEMI V8, the 6.4-litre HEMI V8 and the Cummins turbo-diesel 6.7-litre six-cylinder engine, which are each powerful enough to handle anything that a hard-working man or woman can throw at it.
Built with Tech-Savvy Farmer in Mind
Since Ram Trucks are aware that today's farmers are technology savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G WIFI, Apple Car Play and Android Auto, which gives owners seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any Canadian location you may be in.
Branded in Farm Friendly Colors
The Ram Harvest Edition is also the industry's first agricultural market-specific truck that is visually branded in farm-friendly colors, including Case IH Red and New Holland Blue.
"The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation," said Mike Manley, Head of Jeep & Ram Brands - FCA Global. "Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them."
The Harvest package also includes body-color (or Bright Silver) wheel flares and upper facia (1500). In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.
Don't Miss Out!
The 2018 Ram Harvest Edition will be rolling into the showroom at Demeyere Chrysler, Dodge, Jeep, Ram dealer in the next few months. Be sure to contact us today or come into our showroom, be the first in line for a test drive today! We guarantee you won't be disappointed.